Designing a Task Management Dashboard for Sneaker Resellers
Fuad is the creator of the Plugbot. After being a long time sneaker enthusiast, he began to realize how lucrative the market had become. Sneaker culture is culture. Sneakers are hip hop and fashion and everything trendy. What was once relegated to the fringe few is now an essential part of popular culture.
There’s nothing like the excitement of copping one of your grails.There’s so much demand for new sneaker releases that nowadays you can expect a shoe to sell out in mere seconds. This has led to increased competition among buyers. So much so that a whole sub-industry of professional buyers and resellers. These professional sneakerheads are always trying to get an edge for the latest releases, and so many of them have invested into computer programs called “Bots” that allow them to place several orders simultaneously and in record time.
As Fuad studied the industry, he used his silicon valley background to really dig into the technical standards of the market. That’s when he realized that most of the bots on the market were built by amateurs and had inconsistent performance.
There he saw an opportunity to disrupt the Sneaker Bot industry by bringing best-in-class software engineering principles to building a better product. They had the technical talent and software requirements, but no product design.
This was an issue because sneakerheads are picky consumers who expect good design. They care about experience, aesthetics, and visuals.
So Fuad came to us to create a brand and design a product to distinguish himself from the pack.
To craft the visual design of the product, we went through a brand attributes exercise. We presented the client with a series of prompts to help them articulate how they wanted their brand to be perceived.
We started by talking through the basics of which colors they felt represented the brand and why. Then we discussed adjectives, emotions, and characteristics to describe the brand’s image.
Words to describe your brands image
-Easy to Use
Feelings to create in users through product
about potential of
Qualities to define your brand identity
We started this project with a clear list of requirements. Fuad and team had already done the heavy lifting of auditing the market and identifying the core surfaces needed. The Sneakerbot industry has matured to the point where there are clear standards and expectations for all bots.
Sneakerbots are essentially fancy task creation tools. They allow you to run tasks that place orders for you on popular sneaker retail sites. So instead of placing the orders from your personal device, you have an army of servers placing dozens of orders at the same exact time, with superhuman speed and precision.
Users need a way to create, monitor, and manage these tasks. There are a few surfaces needed to do that:
This is the hub where users can see and manage all their tasks. There’s a clear entry point to create new tasks. Users have a clean and simple way to visualize all of the tasks they have and all the associated details. We have a search function for people to search through past tasks. There’s a status field for people to see which tasks are in progress, idle, stopped, or completed. And we include quick action modules for users to easily stop, edit, or delete tasks.
This where you’ll be able to monitor upcoming releases to prepare yourself ahead of time. It was important that we make the release module visual to improve recognition and appearance.
Proxy and Captcha List
This section of the dashboard allows people to see the proxy servers and captcha solvers they can use. They’ll be able to see the live status of each at the touch of button.
This section of the app captures all of the user’s billing and account information. It’s important for them to add multiple payment credentials in case they run into any authentication blocks when placing bulk orders.
The whole purpose of this tool is to help sneakerheads ensure they can purchase the shoes they want on release day. The success of this product is rooted in task completion.
This project was a nice trip down memory lane, with a twist. As we’ve mentioned before, one of the things that makes our studio unique is that we are entrepreneurs by trade. We’ve actually been there in the trenches building a business from 0 to 1. This project was special because our first breakout success as entrepreneurs was in the sneakerhead industry. We built a strong brand in the space by creating viral content and designing one-of-a-kind products just for that audience. So this project felt like a coming home that allowed us to pull from our past experiences to tackle a new challenge. We had a lot of fun along the way too.
Till next time — own your power, give back, and leave no stone unturned.
Black Lotus Out.