Designing & Launching a Ridesharing App for Kids
Scoopt gives people access to a wide variety of transportation services from one app, including: bikes, scooters, luxury cars, large vehicles, and shared rides.
Up until now these services have only been available to those 18 and older. Children and teens under 18 have not been able to use the app.
The team wanted to create a product for this part of the U18 market.
Define the end-to-end product experience and integrated marketing campaign.
The Framework Created to Address the Problem.
Risks and Mitigation