Designing & Launching a Ridesharing App for Kids
Scoopt gives people access to a wide variety of transportation services from one app, including: bikes, scooters, luxury cars, large vehicles, and shared rides.
Up until now these services have only been available to those 18 and older. Children and teens under 18 have not been able to use the app.
Lyft is finally ready to create a product for this part of the U18 market.
Define the end-to-end product experience and integrated marketing campaign.
It is H1 2021, I”m the lead PMM on the Kids team
I am working with a XFN team of: PM, PMM, UXR, DES, DS, Partnerships, Creative, Sales, etc.
This is a new org level priority that has eng support, marketing budget, and enough runway to build this out in phases.
We are developing north star hypothesis for what this product can and should be. Must be validated by qual and quant.
Legal team to secure all the necessary permits and insurance on a regional level
XFN team to align on prioritization at each step
We are building for a post-covid launch
The Framework Created to Address the Problem.
Risks and Mitigation